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How to Overcome The Most Common Sale Objections We Designers Face
Posted by Shalisha Pikel.
Shalisha is the founder of Pikel Designs. Her business passions focus on turning your creative vision into reality with design solutions.
In the world of web design sales, being prepared for potential objections is key. Understanding the common sales objections and what clients might say is essential, but more crucial is addressing their underlying concerns with tailored solutions. By doing so, you not only educate them on the benefits of a website but also demonstrate why you're the perfect fit for the job.
TOP 5 Objections
01. “My Business Does Not Need a Website”
Any business claiming this might be missing out on a huge opportunity. While their current status may be steady, the future is uncertain. In today's digital era, having an online presence is crucial for long-term success. The Internet is the go-to resource for customers seeking local businesses. A website not only ensures visibility but also builds trust and credibility.
Establishes trust and credibility
Provides customers with 24/7 access to vital information
Attracts potential customers in search of related services
Enables cost-effective communication with customers
Drives leads and online sales
Maintains top-of-mind presence for customers
Sets a business apart from competitors, offering compelling reasons for customer choice.
Remember, a website isn't just an asset—it's a strategic advantage that can propel a business to new heights. Embracing it is a crucial step towards sustained growth and success.
Learn more about how you can overcome objections: Hubstop.com
02. “A Website Costs Too Much Money”
or “It’s Too Expensive”
Traditional web design can indeed come with a hefty price tag, often ranging from thousands to tens of thousands of dollars for a basic site. However, with Pikel Designs, you have access to an efficient platform that is stunning, professional websites for small businesses at a fraction of the cost and time.
Consider this: The average cost of a website, according to WebFX, falls between $12,000 to $150,00. In contrast, Pikel Designs typically offers significantly more budget-friendly options. This puts you in a prime position to highlight your competitive advantage in web design services. We also have a payment plan that is flexible for any type of budget.
That said, it's crucial to address any concerns about pricing. To do so effectively, underscore the value you're delivering by outlining the benefits included in both the setup and monthly service fees.
Website Setup Includes:
Customized, professional website tailored to their business
100% responsive design for seamless use on all devices
Engaging imagery and expertly crafted content
Domain connection and website publication
Search engine optimization for visibility
Swift turnaround with a personal touch
You have full access after the website is completed
03. “I Don’t Have Time” or “I’m Too Busy”
For small business owners, time and money are often their most precious resources. Managing a small business, especially with limited resources, can be an uphill battle. Many wear multiple hats, juggling numerous daily tasks, and struggle with time management. Even when they acknowledge the necessity of a website, finding the time to initiate the process can seem insurmountable. Not knowing where or how to begin with a website designer is a common obstacle for small business owners.
Empathize with their time constraints by emphasizing that their time is valuable and that a website won't disrupt their business operations. Illustrate the straightforward approach you'll take, managing everything from inception to completion, including regular monthly updates, so they can remain focused on their business. Highlight the simplicity of the process and reassure them that their involvement will be minimal. Offer to create a FREE mockup design to kickstart the project, assuring them that the website will be swiftly built without disrupting their day-to-day activities.
04. “I Can Build One Myself”
Many small businesses often believe their only option for an online presence is to either hire a costly design agency or venture into the world of DIY website-building platforms. However, this assumption can lead to a major misstep. While DIY platforms promise simplicity, the reality for most small businesses is quite the opposite. What initially seems like a straightforward task soon reveals itself as a time-consuming and complex endeavour. Frustration and overwhelm can quickly take over, prompting many business owners to abandon the process entirely, only to discover the hidden fees and headaches along the way.
DIY sites frequently end up half-done, aesthetically lacking, and burdened with ads. More crucially, they often remain virtually invisible to search engines and potential customers. Attempting to build a website independently can sometimes do more harm than good, sending the wrong message and deterring potential clients. With Pikel Designs, you can provide your clients with a professional website solution they'll take pride in, all without the hefty "Agency" price tag. This not only saves them time and money but also spares them the frustrations typically associated with website creation. Build sites faster, smoother, and more cost-effectively than ever before.
05. The Website vs. Facebook Page Dilemma:
Why You Need Both
It's not uncommon for some business owners to believe that a company's Facebook Page suffices as an online presence, rendering a website unnecessary. While social media is undeniably a powerful marketing tool, it CAN'T completely replace the value of having your own website. Overcoming this objection lies in understanding the distinctions between the two platforms and recognizing the advantages of having both.
Source: Siteswan
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1) Website Structure
2) Conversion
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4) Content Planning
5) Wireframing
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Posted by Shalisha Pikel.
Shalisha is the founder of Pikel Designs. Her business passions focus on turning your creative vision into reality with design solutions.
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