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7 Steps To Build An Outstanding Brand Identity!

Updated: Sep 13, 2023


Pikel Designs your Halifax Graphic Designer | How To Build A Brand

Posted by Shalisha Pikel.

Shalisha is the founder of Pikel Designs. Her business passions focus on turning your creative vision into reality with design solutions.


 

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How To Build A Brand! An Outstanding Brand!


In today's competitive business industry, establishing a strong brand identity is crucial for success. How to build a brand not only sets your business apart from the competition but also connects with your target audience on a deeper level.


In this blog, we will explore the essential steps to creating a brand identity that resonates with your customers and leaves a lasting impression.


STEP 1


Define Your Brand's Superpowers

Every brand needs a mission, a purpose that sets them apart from the dull villains of the market. Dig deep and uncover your brand's unique superpowers. What do you want to achieve? What values do you want to champion? These powers will be the bedrock of your identity.


STEP 2


Understand Your Audience's Secret Desires

You're about to become the mind reader of your target audience, my friend. Get ready to conduct some sneaky market research. Discover their deepest desires, their preferences, and their quirks. This knowledge will be your secret weapon in creating an identity that speaks directly to their hearts.


STEP3


Craft a Heroic Personality and Voice

Your brand needs a personality that will make villains quake in their boots. Decide whether you're the witty jester, the wise sage, or the fearless leader. Your voice should match your personality, so choose your words wisely. With consistency, your audience will recognize your heroic banter wherever they go.


STEP 4


Design a Logo That Packs a Punch

Your logo is your brand's emblem, a symbol that will be etched into the minds of your fans. Create a logo that captures your essence and mesmerizes your audience. Bold colours, captivating typography, and a touch of visual magic will make your logo a true legend.


STEP 5


Unleash a Visual Identity System

Your brand's visual identity is a powerful weapon. Pick a color palette that screams "superhero" and fonts that amplify your voice. Create guidelines for imagery and layout to keep everything looking consistent. When your fans see your visual identity in action, they'll know it's you coming to save the day.


STEP 6


Craft Unforgettable Battle Cries

You've got a story to tell, and it's time to make it legendary. Craft punchy messages and a brand story that captivates and inspires your audience. Show them why you're the hero they've been waiting for. Across your website, social media, and all your brand collateral, let your words shine with bravery and charm.


STEP 7


Embrace the Power of Consistency

Consistency is the key to victory, my brave warriors. Ensure that your logo, visual elements, and messaging are applied consistently across every battleground. From your website to your packaging, let your audience know they can count on you. With consistency, your brand identity will become an unstoppable force.


Congratulations, valiant brand warriors! By following these seven exhilarating steps, you're well on your way to creating a brand identity that's supercharged and ready to conquer the market. Remember, this journey is an ongoing adventure, so keep refining and adapting as your brand evolves. Now go out there and unleash your brand's awesomeness!


Have Questions About Branding Design?

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Ready to transform your online presence? Let's create a stunning brand that drives results for your business. Don't miss out on the opportunity to elevate your Logo or brand, connect with your audience, and boost your success.


Book a call with Shalisha today, and let's start building your digital masterpiece!





 
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Posted by Shalisha Pikel.

Shalisha is the founder of Pikel Designs. Her business passions focus on turning your creative vision into reality with design solutions.


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